The curse of the expert is you are always moving to the next level, but where do you go when you’ve reached the top?
Our guest, Jeff Gothelf is the Co-author of the award winning book “Lean UX” and author of “Sense and Respond”. Also, he is the Co-Founder of “Sense and Respond Press” and continues to find places to go after reaching the top of the expert pyramid.
We explore Jeff journey from author to publisher. Then, dive into the options for publishing that will allow you to retain a larger portion of the revenue. Peter and Jeff conversation moves on to explore how you can use the time between writing a book and the moment it hits the shelf to generate an audience for it.
Check out our 3 tips for a great business book.