It’s called “the curse of being an expert.” You’re at the top of your game, watching everyone else advance toward an understanding – but where do you go when you’ve reached the top?
Our guest is Jeff Gothelf, co-author of the award-winning book, “Lean UX,” and author of “Sense and Respond.” As co-founder of Sense and Respond Press, Jeff is an expert at reaching the top – and knows how to always find another peak to scale.
In this podcast, Jeff relates his journey from author to publisher, and discusses publishing options that help authors retain a larger portion of revenue. He offers suggestions for effective use of the time between writing a book and publishing it, and talks about ways to make sure your audience is eager for a book long before it’s on the shelf.
Check out our 3 tips for a great business book.