Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey…
It’s called “the curse of being an expert.” You’re at the top of your game, watching everyone else advance toward an understanding – but where do you go when you’ve reached the top?
Our guest is Jeff Gothelf, co-author of the award-winning book, “Lean UX,” and author of “Sense and Respond.” As co-founder of Sense and Respond Press, Jeff is an expert at reaching the top – and knows how to always find another peak to scale.
In this podcast, Jeff relates his journey from author to publisher, and discusses publishing options that help authors retain a larger portion of revenue. He offers suggestions for effective use of the time between writing a book and publishing it, and talks about ways to make sure your audience is eager for a book long before it’s on the shelf.
Check out our 3 tips for a great business book.