Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey…
Finishing a book is a big task! But what, then? Do you have a strategy to monetize the book and your IP? What about a marketing and sales plan?
Our guest is Dianna Booher, of the Booher Research Institute. She’s an award-winning author who has published more than 48 books, including: “Faster, Fewer, Better Emails,” and “Communicate Like a Leader.”
Today, Dianna shares her years of experience working within the publishing industry. She offers insight about the way relationships between authors, publishers, and agents have changed, and shares strategies for monetizing your book after publication. Learn how to drive your career beyond your authorship, and keep your books working for you – long after you’ve finished writing.
One method of taking your IP further is going digital! We have some great advice on digital content creation.