Many people believe that marketing a book is easy. Social media offers a variety of ways to tell the world about our ideas! But who’s listening – and for how long?
Sadly, the truth is that marketing has never been harder. Getting attention and staying relevant are rare commodities, and it takes a great deal of insight to know when you should stick to your guns, and when to change direction if you want to bolster your brand.
Allen Adamson is the Co-Founder and Managing Partner of “Metaforce” where he leads an elite team that can solve your marketing hardships! In addition, Allen is the author of “Shift Ahead” and “Brand Simple.”
Allen discusses ways to break through the noise in a world where a first impression might be the only one you get. He shares why writing a book is a bit like going back to school, and talks about discovering stories that people want to hear in places you might not expect.
If you have a book coming out, you’ve probably thought a lot about building the brand for it. But you have put any time into building your personal brand?