Leveraging Thought Leadership With Peter Winick – Episode 146 – Dr. Stephen Kraus

With the advent of online marketplaces, direct sales have declined. How many times have you bought something online just because it was “easier” than going out? Turns out, your clients may be doing the same thing.

Our guest in this episode is Dr. Stephen Kraus. Dr. Kraus is one of the world’s leading experts on consumer insights and digital trends, and is currently Head of Digital Insights for Jumpshot, a rapidly-growing startup that delivers digital intelligence from within the Internet’s most valuable walled gardens. Stephen is also the author of three books (including “The New Elite: Inside the Minds of the Truly Wealthy”) and is a prominent presenter at national and international business conferences.

In this episode, Stephen talks about the way people are drowning in data but starved for insights. He shares his insights on using data to tell stories that emotionally connect with our audiences, and how broad forms of consumer behavior can inform specific marketing actions. Listen in, and learn how!

With external data flooding our senses, it can be easy to miss what’s right in front of us. Does your thought leadership make the grade? Find out now!