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Leveraging Thought Leadership With Peter Winick – Episode 147 – Rusty Shelton

Are you connecting with your audience? Do you know how they consume content, and are you putting your material where they’ll see it–every time?

Our guest in this episode is Rusty Shelton, Founder and CEO of Zilker Media, author of “Authority Marketing” and “Mastering the New Media Landscape,” and an expert in media impact. Rusty’s commentary on the changing world of PR and marketing has been featured in Forbes, Inc. Magazine, Wharton, Huff Post and many other top media outlets.

Today, Rusty and Peter discuss building a platform before spending on content, and how knowing your audience helps you make the most of your marketing push. Rusty helps sort out which social media platforms serve thought leaders best, and determines the questions you need to ask before you hire someone to help with your social media. Know your audience!

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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