Leveraging Thought Leadership With Peter Winick – Episode 147 – Rusty Shelton

Are you connecting with your audience? Do you know how they consume content, and are you putting your material where they’ll see it–every time?

Our guest in this episode is Rusty Shelton, Founder and CEO of Zilker Media, author of “Authority Marketing” and “Mastering the New Media Landscape,” and an expert in media impact. Rusty’s commentary on the changing world of PR and marketing has been featured in Forbes, Inc. Magazine, Wharton, Huff Post and many other top media outlets.

Today, Rusty and Peter discuss building a platform before spending on content, and how knowing your audience helps you make the most of your marketing push. Rusty helps sort out which social media platforms serve thought leaders best, and determines the questions you need to ask before you hire someone to help with your social media. Know your audience!

When creating content, you want two things: high value, and high stickiness (the ability to stay in an audience’s memory). Peter has tips for improving both!