Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey…
Thought Leaders have a lot of options. Do you need a team? How should you market your content? What’s going to pay off, and what’s a waste of time?
Our guest in this episode is Dave Sanderson, President of Dave Sanderson Speaks and author of Moments Matter. Dave is a TedX speaker, and was the last passenger off the Miracle on the Hudson — an event which changed his life forever. Dave Sanderson has made it his life’s work to help people learn the skills and resources necessary to overcome their ‘personal plane crash’ moment. In this episode, he shares how that single moment on a plane in the Hudson caused Post Traumatic Growth, and changed the path of his life.
In today’s conversation, we delve into the way Dave transitioned from a day job into Thought Leadership – and Dave has plenty of tips to help those just starting out. If you want to speed your progress and avoid the pitfalls that come from changing direction, this is the episode for you!
Building solid content can be hard to do and leave you staring at a blank page struggling for inspiration. Check out our tips for ending the tyranny of the blank page.