Great content just isn’t enough! A lot of Thought Leaders with great content stumble taking their product to market. Do you know how to market your product (and your thought leadership) to an audience that really needs your help?
In this episode, we welcome Bill Bice, serial entrepreneur (he created his first business while in high school!), as well as partner at Verge Fund and CEO of the marketing technology firm Boom Time. Bill shares ways to make your content-driven marketing successful, and how the data from various platforms can help you understand your customers’ journey. Plus, he discusses using client data to refine your content, and shares his best methods for staying relevant to past clients – while attracting new ones!
Want your marketing to be more successful? You need a team that has experience finding, targeting, and connecting with your target audience. Thought Leadership Leverage knows the way!