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Leveraging Thought Leadership With Peter Winick – Episode 192 – Jon Petz


To be a successful keynote speaker takes several different skills, from oratory and presence, to persuasive writing and earning trust.Today’s guest knows how to bring it all together with the right message, inspiration, credibility, and magic!

Jon Petz is the best-selling author of Boring Meetings Suck and Significance In Simple Moments. He is a world-renowned keynoter and emcee who brings stage magic and a performance mindset to delight and surprise audiences at all levels.

In this episode, we speak with Jon as he chronicles his work merging sales and marketing with his love of magic, allowing him to deliver motivational keynotes around the world. Peter and Jon explore the differences between self-publishing and traditional publishing methods, plus, they share tips and ideas on the difficulty of pricing, and providing value for your fee.


Jon literally uses magic to keep his audience engaged. If you find yourself struggling to keep an audience’s attention, check out our guide to smart (and simple!) audience engagement!

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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