Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey…
Whether you plan to self-publish, or take a more traditional route with your book, you’ll need an established platform to bring your book to market. But do you know how to best reach the audience you need?
In this episode, it’s our pleasure to speak with Joseph Michelli, an internationally sought-after speaker, consultant, and best-selling author of several books including Driven to Delight and The AirBnB Way.
Joseph shares his thoughts on writing books about globally recognized brands, while working with those brands to improve their business. We also discuss modern innovations in the publishing industry, how to thread the needle between your rights and your publisher’s contracts, and ideas for sharing book content through multiple modalities in order to reach a larger audience. Lastly, Peter and Joseph discuss how to deal with the pressures of international speaking engagements, and whether you need a speakers’ bureau to survive and thrive.
If you have a keynote or book that you want to move to other modalities, you’ll need to think about your audience! TLL has some tips for ensuring you find the right medium to make your message soar.