Too many authors start writing based on an idea or solution they think the market needs – without first testing their solution in the field. Then, when the final product is a flop, they are disappointed and surprised. What happened?
Today, we chat with three incredible authors who have learned from their experiences, tested their solutions, and codified their message into best-selling books. We start with Chip Conley, Founder of the Modern Elder Academy. Chip talks about identifying your audience, and genuinely understanding how they consume information. In addition, he discusses his experience working at Airbnb, and how his time as a mentor led to writing Wisdom at Work, and why he coined the term “Modern Elder.”
Next up is Shane Green, CEO of SGEi. Shane draws on his past experiences at The Ritz-Carlton Hotel Company to create effective training that brings meaningful change within corporate culture, and how he shaped the content for his book Culture Hacker. Shane shares why you need long term vision, and how smart thought leaders can use impact as a marketing tool.
Last, but certainly not least, we speak with Erika Andersen, founding partner of Proteus International and author of Be Bad First. Erika shares how she wrote her book by mapping sections of it to her product offerings, boosting the value of both. Plus, she shares ways to use your book to build credibility and increase brand awareness.
When you are ready to turn your experiences into a best-selling book, be sure to understand what your content needs from you! Check out these few tips for putting you on the path to success.