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Leveraging Thought Leadership With Peter Winick – Episode 197 – Ron Tite

Moving from working at a big brand to starting your own marketing firm will present a number of new challenges. How will you face pitching to the big brands without a big name behind you? What will you have to provide to stay a step ahead?

Ron Tite is an award-winning advertisement writer and creative director, author of Everyone’s An Artist (or At Least They Should Be) and Think. Do. Say. and is the Founder of Church and State, a Toronto based content and marketing agency.

Ron shares how he took a 20-year career as a corporate stand-up comedian and flipped the career to be a corporate professional with a sense of humor. We discuss building a marketing firm and how to win business over larger well-established brands. Testing new ideas by adding to existing speeches and finally developing a book as a framework and methodology that isn’t dependent on your presence for it to be effective.

Ron has done an amazing job of making his content clear and memorable. Take a minute to read this article about making your Thought Leadership as easy as “Stop, Drop, and Roll.”


Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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