Business advisors often say, “Once you’ve found your lane, stick to it!” But what happens if you discover a message outside that lane – and you just have to get the word out?
John Jantsch, today’s guest, is the Founder of Duct Tape Marketing Consultant Network. He hosts the Duct Tape Marketing podcast, and is author of two great books: Duct Tape Marketing and Duct Tape Selling. His new book, The Self-Reliant Entrepreneur, takes a step away from the Duct Tape Brand and puts full focus on creating the “entrepreneur mindset.”
John shares tips on the art of growing your network by taking unpaid speaking opportunities, thus speeding up the sales cycle for consultant engagements. John and Peter discuss the risks and rewards of stepping outside your “niche,” and wrap up by discussing ways your network should deliver your message, and the investments necessary to ensure your message is consistent – regardless how (or by who!) it’s delivered.
John’s new book provides evergreen tips, information, and ideas – content that will never go out of style. Do you know what makes an asset evergreen?