Examining the concepts of owned ideas and recruiting help. An interview with Deborah Levine…
Everyone and everything wants a recognizable brand – it’s how the audience knows you’re the best!. With everyone competing in the same fast-moving space, how do you build a brand that stands out and creates a positive emotional connection?
Today’s guest is Liz Nickles, an award-winning marketer and advertiser. She’s the author of 15 books including Brandstorm, as well as President of Black Label Brand Development, a company that specializes in branding, marketing, and strategic vision.
Liz joins us to share years of experience building globally recognized brands. We discuss how branding is an emotional labor, and how striking the wrong tone can actually have a destructive effect. In addition, we discuss changes in publishing over the years, and Liz offers a few tips about successfully collaborating with a publisher. Plus, Liz shares the first thing publishers ask – and you might be surprised to learn that it isn’t “What’s your book about?” Listen in, and find out!
In today’s business, you’re lucky to get a few seconds to introduce your brand. It has to be memorable! Peter shares ways to simplify, amplify, intensify your pitch – a Powerful Manifesto can help!