Everyone and everything wants a recognizable brand – it’s how the audience knows you’re the best!. With everyone competing in the same fast-moving space, how do you build a brand that stands out and creates a positive emotional connection?
Today’s guest is Liz Nickles, an award-winning marketer and advertiser. She’s the author of 15 books including Brandstorm, as well as President of Black Label Brand Development, a company that specializes in branding, marketing, and strategic vision.
In today’s business, you’re lucky to get a few seconds to introduce your brand. It has to be memorable! Peter shares ways to simplify, amplify, intensify your pitch – a Powerful Manifesto can help!