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Leveraging Thought Leadership With Peter Winick – Episode 199 – Liz Nickles
Everyone and everything wants a recognizable brand – it’s how the audience knows you’re the best!. With everyone competing in the same fast-moving space, how do you build a brand that stands out and creates a positive emotional connection?
Today’s guest is Liz Nickles, an award-winning marketer and advertiser. She’s the author of 15 books including Brandstorm, as well as President of Black Label Brand Development, a company that specializes in branding, marketing, and strategic vision.
Liz joins us to share years of experience building globally recognized brands. We discuss how branding is an emotional labor, and how striking the wrong tone can actually have a destructive effect. In addition, we discuss changes in publishing over the years, and Liz offers a few tips about successfully collaborating with a publisher. Plus, Liz shares the first thing publishers ask – and you might be surprised to learn that it isn’t “What’s your book about?” Listen in, and find out!
In today’s business, you’re lucky to get a few seconds to introduce your brand. It has to be memorable! Peter shares ways to simplify, amplify, intensify your pitch – a Powerful Manifesto can help!
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After thirty good years working as a screenwriter, I had one idea more suited to a book. My writer friends liked my title, but while hearing Ms. Nickles talk about the five seconds you have to grab someone’s attention, an alternate title popped in my head. Consensus is it’s ten times better. If it ends up selling some copies, I’ll come back on here with both titles to illustrate the effect of recognizing the need for something surprising and unique.