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Leveraging Thought Leadership With Peter Winick | Claus Raasted | 205

It can be difficult to master the art of great customer experience. You have to determine the content your audience wants, choose their preferred format, and understand their availability – and then, it has to be easily findable! So, how do you make sure you’re getting what the audience wants to see, where and when they want it?

Our guest in this episode is Claus Raasted, co-founder and director of the College of Extraordinary Experiences. Claus is also a Senior Advisor at McKinsey, as well as an author, coach, and host of The Business of Extraordinary Experiences podcast. Claus has a long history of experience design that started in his teens with Live Action Role Playing, and has expanded into shaping engaging business and learning experiences for a global audience.Today, Claus shares with Peter how NOT being a perfectionist allows him to get things done – at an almost alarming rate! We debate the time and place to bring your A-game, and when it’s okay to simply let go, and get your content out to the world. Plus, we explore how to deal with gaps between your level of content creation and the level at which your audience can consume and comprehend it. Are you keeping your content easy-to-understand?

Claus has no problem being productive, but perfectionism can be a hurdle. TLL has a perspective on how to relax and Improve Productivity. Take a look!


Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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