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Leveraging Thought Leadership With Peter Winick | Steve Blank | 206

If you are starting a content-based business, you’ll need to keep things lean and focused. Are you sure your strategies around content, audience, and marketing are correct? You’ve got a passion for content, but have you done the research necessary to achieve success?

Our guest in this episode is Steve Blank, father of modern entrepreneurship and credited with beginning the “lean startup” movement. He is also the author of The Four Steps to the Epiphany and The Startup Owner’s Manual.

Today, we discuss the need to be specific about the problems you solve and the successes that will happen as a result. Steve explains why he gives some of his best ideas away for free, and how that will attract more paying clients. We dive deep into content creation, the questions you need to ask, and talk about how we all stand on the shoulders of others. Steve’s work is incredible, and his insights are, too!

Why are you writing a book? Have you thought through all the reasons, and formulated a strategy for success? Here’s a short video from Peter, helping you think through your Reasons to Write a Book

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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