Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey…
Ten years ago, many people thought being on Twitter or Facebook was a waste of time. But now, building a strong social media platform is an essential part of a successful business. Who knew?
Today, we’re talking about how you can create a great social media platform, with advice from people who know media inside and out. Take a look:
Andy Molinsky is a Professor at Brandeis University’s International Business School, with a joint appointment in the Department of Psychology. He’s also the author of Global Dexterity and Reach. Andy starts us off by sharing what it takes to build your platform, and how to change and adapt as your content evolves.
Holly G. Green is the CEO of The Human Factor and author of Using your Brain to Win. She walks us through best practices for using various social media platforms, and tells you the value of knowing your metrics.
Finally, we wrap things up with Rusty Shelton, Founder and CEO of Zilker Media and author of Authority Marketing and Mastering the New Media Landscape. Rusty offers tips on figuring out which platforms will work for you, and tells us how to use Twitter for building relationships with targeted groups.
If you want to add an extra punch to your platform, take a minute to read the Four Qualities That Make a Platform Powerful!