Leveraging Thought Leadership With Peter Winick – Episode 84 – Gregg L. Witt

Connecting with Gen Z – loosely, people born from 1995-2010 – can be a difficult task.  How do you speak with authenticity and relevance to a market that’s been socially connected since birth?

Gregg L. Witt, Chief strategy officer at the Engage Youth Company and author of “The Gen Z Frequency,” shares his years of experience as a “youth-brand” strategist. He opens up about his experiences, and gives tips to help your brand reach tweens, teens, and young adults.

Gregg and Peter also discuss the benefits of giving away content, building online communities, and the value of true relationships in an age where everything is digital. Join us!

Gregg has experience connecting bands with Gen Z. Do you have a distribution partnership to reach the audience you want?