Connecting your brand with Gen Z can be a difficult task. How do you speak to the market with authenticity and relevance?
Gregg L. Witt, Chief strategy officer at the Engage Youth Company and author of “The Gen Z Frequency” shares his years of experience as a youth brand strategist helping brands reach tweens, teens, and young adults.
Gregg and Peter discuss the benefits of giving content away, building communities, and the value of building true relationships.
Gregg has experience connecting bands with Gen Z. Do you have a distribution partnership to reach the audience you want?