What are the building blocks of effective thought leadership? Is it all about content, or does it require a more personal investment to build your brand?
Daniel Pink, New York Times bestselling author of “When: The Scientific Secrets of Perfect Timing,” and “To Sell is Human,” is our guest in this episode. Listen in as Daniel and Peter delve into the cyclical nature of business books, what agents really want, how to manage the publishing industry, and what it takes to build a successful content business.
If your getting set to write your first book we have some tips for you.