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Leveraging Thought Leadership With Peter Winick – Episode 84 – Gregg L. Witt

Peter Winick chats with Gregg L. Witt on Episode 84 of Leveraging Thought Leadership Podcast


Connecting with Gen Z – loosely, people born from 1995-2010 – can be a difficult task.  How do you speak with authenticity and relevance to a market that’s been socially connected since birth?

Gregg L. Witt, Senior Brand Builder/Marketing Strategist at the Think WithWitt and author of “The Gen Z Frequency,” shares his years of experience as a “youth-brand” strategist. He opens up about his experiences, and gives tips to help your brand reach tweens, teens, and young adults.

Gregg and Peter also discuss the benefits of giving away content, building online communities, and the value of true relationships in an age where everything is digital. Join us!


If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.


Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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