How to stand up organizational thought leadership and who should own it. An interview with…
To do well in business, you need to identify your client avatars, know where to find them, and build an understanding of the way they consume content. Do you know how?
Anton Gunn, our guest in today’s podcast, is a keynote speaker, the number one authority on presidential leadership in the healthcare environment, and author of “The Presidential Principles,” and “The Audacity of Leadership.”
Anton and Peter discuss the ways a keynote is like a commercial for your thought leadership, and offer tips and ideas to shape your speech for the most impact. Anton focuses on avatars; discussing ways to find and point out a potential client’s problems, and how to show that you have the unique solution for their business woes.
If you are writing a business book or preparing to take your content to market, this episode has great advice for finding your audience. Remember, “the riches are in the niches.” Listen in!
Once you have your avatar tuned in and your content rolled out, you might want to consider ways to scale it without having to spend 200 days a year on the road.