How to stand up organizational thought leadership and who should own it. An interview with…
Writing a book can be hard, but selling a book is even harder. That’s why a lot of thought leaders hire specialized PR talent to help them out. But what questions should you ask before you hire?
Our guest, Tess Woods, is an entrepreneurial leader with 20+ years of experience in strategy, branding, thought leadership, and hands-on campaign development. Her work has been featured in The New York Times, Bloomberg Business Week, and Forbes.
Peter and Tess discuss setting practical expectations for sales. She explains how to create a marketing plan, and why you should be building your followership well in advance. Along with those topics, Tess gives expertise on finding a PR person that will fit your needs, understand your genre, and write to your best market.
If you want to understand why a “best-selling book” isn’t necessarily the only benchmark of success, you need to listen to this episode!
If you are going to publish a book but are struggling to find a smart strategy to accomplish your marketing goals, reach out to us for advice.