Leveraging Thought Leadership With Peter Winick – Episode 99 – Kate Vitasek

Are you a thought leader who needs a better way to teach your content? Are you looking for creative and interesting ways to scale your products, but just can’t find the time to focus on innovation?

If you’re spending too much time focused on speaking engagements and not enough developing your business, then you need to take a hard look at your content and “eat your own dog food!” So says our guest, Kate Vitasek, a teacher at the University of Tennessee, Founder of Vested, author of “Vested,” “The Vested Outsourcing Manual,” and “Getting to We.” She’s also a monthly contributor to Forbes, helping thought leaders build businesses by following the very principles they teach.

Kate also shares how to make a win-win licensing model, and why the “standard” agreement might not be best for every thought leader’s needs. She discusses interesting ways to scale content, how to make sure you spend time on all aspects of your business – from content creation to speaking – and how to change the world one deal at a time. Listen in!

If you have trouble managing your time and are struggling to scale your content, Peter has some advice.