Constantly Challenge Your Assumptions!
When we attempt to solve a problem, build a business or get a team to perform we begin with certain assumptions. There are basically two types of assumptions that we…
What Is the Potential Value of Your Content?
I’ve observed on many an occasion a lack of clarity around the potential value an author or thought leader has relative to their content. In order to understand what the…
There Is a Market for Commodities, There Is No Market for Ideas.
What's the market value of a good idea? In my experience it's pretty much a big fat zero.
There’s a Reason Assassins Don’t Charge by the Bullet
Imagine yourself in a situation where you needed to hire an assassin. C’mon it’s not that difficult to imagine, and you’ve probably given it some thought in the past. It doesn’t matter why
Money, Ego and Evangelism – An Important Ratio for Every Author and Thought Leader
So you’ve got a solid idea, concept, methodology or suite of tools. You’ve been refining and practicing it for months, years or decades. You’ve written about it and have…
Prof Stewart D. Friedman
“I am very fortunate to have had the opportunity to benefit immensely from Peter Winick’s lightning-fast mind, great sense of humor, deep experience, and remarkably creative approaches to business growth,…
Prof Stewart D. Friedman- Author- “Total Leadership”
I am very fortunate to have had the opportunity to benefit immensely from Peter Winick’s lightning-fast mind, great sense of humor, deep experience, and remarkably creative approaches to business growth, product development, and marketing strategy.
Bob Bloom
Of all of the people that I interviewed I found Peter’s go to market philosophy to be most aligned with what we are looking for and his range of experience an indication that he would not treat us as a cookie cutter client.
Laura Gordon
"I wanted you both to know that we have arranged to have a strategy session with Peter Winick Of all of the people that I interviewed (many of the suggestions…
Our Thought Leadership Leverage Team
It’s going to take a team to leverage your new products and services, and to reach the markets waiting to receive your message. There’s market research to be done, followed by…