What happens after you publish a book? In this conversation, Bill Sherman and Sandy Smith unpack the realities of book publicity, the emotional arc of launch week, and why the real value of a book emerges over years — not days. From audience readiness to long‑term visibility, this episode reframes a launch as the beginning of a relationship‑building journey rather than a finish line.
Balancing mission-driven visibility with the discomfort of self-promotion, from an author's perspective This episode unpacks…
How a software entrepreneur built inbound authority through blogs, podcasts, and a book A tech…
Charlene Li shares how she evolved from an in‑house analyst to an independent thought leader, unpacking the mindset shifts, strategic risks, and long‑term frameworks that shaped her career. She reflects on co-authoring across decades, navigating AI disruption with clarity, and building work that stays relevant even as the landscape rapidly changes.