And Peter’s done this. Well, actually, I found him through, he, we connected and I found that he worked with one of our speakers from long, long ago, Juliet Funt. And Juliet spoke well of him, as a sort of reference check. I trust Juliet. And I looked at the stuff that he has and I think it’s a process in the way of thinking about your IP and how you can leverage that intellectual property to be a thought leader in a specific space.