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How Speakers have Marketed Content Digitally

If you take someone that’s a great speaker and you ask them how to market their content digitally, what they do is they take what’s worked for them over here and they put it over here. So I know as a speaker I’ve got an engaging website. Look there’s pictures of me and there’s logos and there’s big audiences and small audiences. I have a track record. Hey, I’ve spoken in front of groups just like yours. Right. I’ve got unique life experiences. You know I got my leg eaten skiing or I was the number one military person. Whatever it is. Those are unique life experiences that a speaker might have. And they know how to close a one call sale. Most people on the speaking side realize it’s very infrequent. Maybe it’s two calls. It’s not a six-month, nine month, twelve month sales cycle. If a client’s going on and on and on like that, either you’re selling to a committee, they don’t have the budget, or whatever the case is. So all these things work in the speaking world. They don’t work in the content world. They don’t work in the digital content world.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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