We’re gonna question some assumptions about how do you market and sell your digital content. So a lot of the folks today and yesterday are focusing on how to sell content in a B2C environment. And it’s not that I’m saying any of them are wrong. They’re all killing it they’re all doing great things. If the end user is a consumer. And we’re going to talk about that a little bit. Because you can’t take the same things that work in the consumer market and move it over when you’re trying to sell into Google or IBM or any of the big companies that a lot of you work with. It just doesn’t work.