Transcript Hi there, it's Peter Winnick. I'm the founder and CEO at Thought Leadership Leverage,…
Hey there! It’s Peter Winick. The Founder and CEO of Thought Leadership Leverage. And today, I wanted to share with you some thoughts that I’ve had and get your responsive reaction. So, in the normal course of my days and weeks I’m talking to lots and lots of authors, speakers, thought leaders, consultants, academics, CEOs, etc. And inevitably during my conversations with them, I’ll ask them, you know, so what are you working on? What are you doing? What are you working on? What’s important to you?
And typically, where that conversation goes is well here’s a list of tasks I have to do. I’ve got to get this done. And I’ve got to review this draft. And I’ve got to edit a video. And I’m working on a PowerPoint.
And I’m like okay. Well, those are tasks. And they’re like yeah, those tasks support tactics. Okay great. So, what is the tactic? Well, I’m working on a draft of a report that I’m writing. Or I’m working on a PowerPoint for something I’ve been thinking about. Great. Tactic. The tactics ultimately then support a project. Right. So, the project might be a book, or a client engagement, whatever the case may be.
And at that point, I’ll typically pause and say, Okay. Well, explain to me because I think I’m missing something here, the strategy, the underlying connective tissue that aligns your tasks to your tactics to your projects in a way that makes it clear that you’re trying to achieve something beyond this specific project. How do these things connect together? What is that connective tissue? How does that drive your business moving forward?
And oftentimes, that’s where folks get a bit confused, get a bit perplexed. Because I think we’ve, many of us, particularly Type A’s that are passionate about what we do, which is most of us here confuse this abundance of activity with productivity.
And my strong belief is that it is a necessity to take a pause and focus on strategy. Because oftentimes, we’re doing the wrong tactics supporting the wrong tasks against projects that aren’t of highest value and relevance based on the goals and objectives that we’re trying to achieve. So anyway, take a break from business.
Take a deep breath and think about the strategy that connects all those things together.
Thank you so much.