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The B2B Market Spends a lot of Money on Professional Development

Last comments on the b2b market is their risk-averse their results-focused. You know, they’re not buying solutions based on an emotional response. You have to overcome that. But they’re spending a ton of money. I don’t know if you can see the stats on the bottom there. But how fast digital content market is growing. It’s going from a hundred and seven billion to 325 billion in the next two or three years. That’s with a B. So it would be nice to have a very very very very very small sliver of a 325 billion dollar market but you’re not gonna get there doing the same things that you’ve been doing that haven’t been working. You got to be willing to change how you build it, how you market it, how you sell it

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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