How thought leadership can impact communities and entrepreneurs. An interview with Andrew Button about using…
Strategy for Accelerating Growth in B2B business.
An interview with Simon Severino about the Strategy Sprint Method, and staying focused on the things that matter.
Why do so many business owners spend time creating strategy, only to put it on the shelf?
Strategies can’t help your business grow unless they’ve been fully integrated into the decision-making process, and are part of the daily running of the business. Without a strategy, time is wasted, teams are out of alignment, and vital revenue is lost or misspent. So what’s happening?
Today we sit down with Simon Severino, the Founder of the Strategy Sprints Method and author of Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business. This method focuses on three strategies, three habits, and three numbers to double the revenue of B2B businesses with 90 days of coaching.
We start with the origin of The Strategy Sprints Method as Simon shares how his 17 years working as a strategy advisor left him feeling like there was something missing. Only after he started his own business did he become frustrated and see what the market needed. As many entrepreneurs do he looked back into his career to find the tools that worked and started to build the Strategy Sprints Method.
Simon explains how his method of three strategies, three habits, 3 numbers and 274 prebuild modules gives clients the tools they need to deploy a strategy in a manner that can move the company forward faster, bring teams into alignment on a single sheet of paper, and help them learn faster than the competition.
In addition, we learn how Simon uses his own strategy within his company to avoid the many pitfalls that take executives off track and allow them to get overwhelmed, which often leads to burnout. He shares how having hard checks in place can save you from jumping into new trends that everyone else is doing but won’t actually have a positive impact on your business.
If you’re seeking a strategy for your B2B business and want to increase revenue this might just be what you need.
Three Key Takeaways:
- Thought Leadership strategies need to offer clients a way to move forward that they can understand and buy into.
- Thought Leadership tools need to be accompanied by a strategy to deploy them. A good tool without an instruction manual will not be used.
- Don’t fall into the trap of excitement around new technology and trends. Analyze their usefulness, before committing time or money.
If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.