Maintaining and growing virtual communities using technology. An interview with Becca Bycott about her work…
Blending Coaching and Technology to build thought leadership.
An interview with John Warrillow about the Value Builder software, working with various types of entrepreneurs, and blending coaching and technology.
John talks about marketing to small business owners and how they can be a hybrid of consumer and business owner. Then, John explains how the Value Builder system was inspired by the IP in his book Built to Sell. In addition, he reveals the errors they made trying to take the software directly to the consumer. He identifies the reasons why going for a niche audience was a better choice.
We explore how a blend of traditional coaching and software tools can be merged together for powerful results. Finally, we discuss how John is supporting and training his coaches to ensure they are comfortable with both the product and working in this blended world, where we cannot always be face-to-face.
Three Key Takeaways from the Interview
- Taking thought leadership directly to the consumer can be expensive.
- Thought leaders need to be able to break their content down into the smallest steps or work with an outside partner who can aid them in breaking it down.
- When creating thought leader content to be delivered by others, never underestimate the importance of training your advisors.
Are you trying to figure out how to blend coaching and technology into your thought leadership? Do you need a strategy to reach small business owners? Thought Leadership Leverage can assist you! Contact us for more information.