Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey…
Using crisis management to help clients through the hard times.
An interview with Helio Fred Gracia about examining patterns to learn from them, planning now for the crisis of tomorrow, and the influence ancient philosophers still have today.
Today’s guest is Helio Fred Gracia, the CEO of Logos Consulting Group, a crisis management firm as well as executive director of the Logos Institute for Crisis Management & Executive Leadership. Fred teaches crisis communications and crisis management at the Stern School of Business and ethics at Columbia University. In addition, he is the author of Reputation Management and Words on Fire.
We start our conversation by discussing how trust is built, lost, and restored. Then, we move to how patterns that arise in these actions can be studied. These patterns help us gain predictive power in anticipating how outcomes can change when we intervene in a minor or major way.
Next, Helio discusses his work in crisis management and why we need to prepare for a disaster before it happens to ensure a proper response.
Philosophy for Influencing an Audience
Finally, we wrap up with a deeply philosophical discussion on the works of Aristotle. We examine his three essentials elements for a speaker to use when influencing an audience. His words remain true more than a thousand years later. Also, we learn what Ethos, Pathos, and Logos are, and why they are the cornerstone and the origin of the name of Fred’s company.
Three Key Takeaways:
- Thought leaders can learn from studying the patterns that cause us to gain or lose trust. We can make adjustments from these patterns and avoid negative outcomes in the future.
- The works of thought leaders from more than a thousand years ago are still relevant today.
- Thought leaders need to make plans to deal with disaster before they strike to avoid reacting with an emotional response instead of a well thought out one.
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