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Thought Leadership and Content: Are they relevant?

Source: Podcast #94: Thought Leadership and Content: Are they relevant? – John Murphy International


Today’s guest on Winning at Business and Life is Peter Winick. He is the Founder & CEO of Thought Leadership Leverage, based in New York. Over a period of in excess of 20 years, Peter has worked with a wide variety of thought leaders.

In this interview, Peter elaborates on “Turning foundational ideas into thriving businesses”, a subject which is highlighted on his website. He also shares his own definition of “Thought Leadership”, which to him has two parts – thought and leadership (!). He says that “Thought” is asking question along the lines –  “is it really smart?” and leadership is asking question such as – “what are you doing on aspects you are passionate about and be a leader in that field?”

He says further that the anti-definition of Thought Leadership is Thoughtless Followership, and we know the latter does abound!

Peter shares how to maximize content to help grow one’s business.

Aside from leveraging content, Peter Winick also talks about:

  • The importance of branding and its benefits
  • Intellectual property

Peter start the day checking on his calendar and making sure it’s a day he wants to have. At the end of the day, he takes a few minutes to reflect on his accomplishment, these rituals booked his days to great effect.

I encourage you to visit Thought Leadership Leverage to learn more about Peter Winick, what he does and how he can help you in your business.

Listen here!

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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