Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey…
Combining a Thought Leadership book with an digital assets for maximum impact.
An interview with Dr. Sharon Lamm Hartman about writing a book, turning in-person programs into virtual ones, and creating a book’s companion app.
When you can’t gather in person, how do teams manage strategic planning, maintain role clarity, and build both alignment and consensus?
Today’s guest on our podcast is Dr. Sharon Lamm Hartman, the Founder and CEO of Inside-Out Learning. She talks to us about the content of her book, The Authenticity Code: The Art and Science of Success and Why You Can’t Fake It to Make It, and how she helps clients, professionals, and leaders to be real and authentic no matter what communication obstacles they may face.
Having a published book codifying your thoughts and processes can be a useful tool as a thought leader. Yet, in our present environment, buyers often have different expectations of virtual programs and how they will put forward the information and insights in the book. Sharon helps us understand those expectations, and talks about the ways thought leaders can both meet and exceed them, giving your thought leadership book even more staying power. Further, we explore the way relationships develop differently in a learning environment than in a typical working one, creating stronger teams and closer community.
In addition to utilizing virtual programs to support her book, Sharon’s also added the power of an easy-to-use app to her arsenal. The app guides readers through the 5 habits and 15 steps of her thought leadership, standing beside them every step of the way. It provides easy access to her content, and quick reminders that keep leaders on track. Buyers of the book unlock the app, and receive information about 1 habit and 3 steps for free. Then, the remainder of her content is accessible as an additional unlock, providing access to a community of leaders on the same journey.
Three Key Takeaways:
- Thought Leaders need to be real and authentic in their work, both with clients and in content creation.
- If you are moving your thought leadership programs into a virtual model, you need to ensure they are engaging and interactive in order to meet buyer’s expectation.
- Developing a companion app is an incredible value add to any thought leadership book.
If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.