Using a journalistic approach to creating thought leadership. An interview with Luke Collins about his…
Using Thought Leadership to Build Communities
An interview with Stan Lepeak about developing and deploying organizational thought leadership.
Today’s guest is Stan Lepeak, the founder and Chief Research Officer at Lepeak LLC. Previously, he served as head of marketing research and thought leadership for KPMG consulting and global head of marketing research and thought leadership at EquaTerra. Stan has more than 20 years of experience in developing and researching thought leadership. He shares with us the difference between working at the back of the house vs client-facing and talks about what can slow down or speed up the process of moving thought leadership between the two.
Stan guides us through what content developers should be thinking about to grab the attention of busy executives and why you are wasting your time if you don’t have a next-step build into your conversation.
We end the conversation with Stan giving three great pieces of advice for anyone developing thought leadership for their organization.
If you are looking to join your organization’s thought leadership team this episode is for you!
Three Key Takeaways from the Interview:
- The key differences between qualitative and quantitative thought leadership.
- Where to find new voices for your organization’s thought leadership team.
- Why thinking about thought leadership from the view of the consumer is important.
Thought leadership development is an important piece of the puzzle for building communities. Do you need help achieving these goals? Reach out to Thought Leadership Leverage and we can assist you.