Using a podcast as a vehicle for your thought leadership
An interview with Srinivas Rao about the world of podcasting and how it can help a thought leader boost the signal using podcasts as a tool.
Today’s guest is Srinivas Rao, the founder of Unmistakable Creative, host of the long-running hugely popular Unmistakable Creative podcast. He is also the author of a number of books such as An Audience of One and The Small Army Strategy.
Srinivas has a candid conversation with us about the world of podcasts. We decrypt the imperfect information that is out there regarding podcasting and how it isn’t a get rich quick scheme. Srinivas and Peter discuss the levels of digital intimacy that can be created with an audience, and how a scripted conversation can actually be more stilted than a candid one that flows naturally.
Three Key Takeaways from the Interview:
- Why thought leaders might want a podcast and why it might not be the medium for you.
- How thought leaders can create a higher level of digital intimacy with their audience.
- Why telling a great story is key for thought leaders to grab their audience.
Do you need help creating your own thought leader podcast? Are you wanting to increase the number of listeners on your current podcast? We’re doing it here at Thought Leadership Leverage! We can help you get your own podcast off the ground with a solid strategy, marketing, and graphic resources. If you’d like to dive into thought leader podcasting or need help with your current one, reach out to Thought Leadership Leverage and let us help you.