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Thought Leadership for Earned Speakers | Lori Zetlin (Rosmarin) & Eric Zetlin

Using thought leadership to earn speaking engagements.

 An interview with Lori Zetlin (Rosmarin) and Eric Zetlin about how they help executives become earned speakers, working with conference organizers, and the changes COVID-19 has presented in the speakers’ industry.

Today’s guests are from S3 – Strategic Speaker Services: Lori Zetlin (Rosmarin), the Founder, and Managing Principal, and Eric Zetlin, the Managing Director. S3 builds world-class executive visibility programs for global brands and dynamic startups—delivering the right speaking opportunities and the most desirable audiences to their clients.

Earned Speaking

Eric and Lori explain the concept of Earned Speaking. They discuss how executives can go about gaining speaking engagements at conferences without having to pay to be a sponsor. Then, they shed some light on what those earned speaking opportunities look like. Afterwards, they talk about the matchmaking process they through to line their clients up with the right conference.

For the last year, speakers have had their careers turned upside down by COVID-19.  Lori and Eric share their experiences taking things virtually.  In addition, they reveal why many conferences are getting larger turnouts virtually than they ever did in person.  They discuss the benefits of not having to travel beyond just the time savings.

If you are a speaker looking to increase your visibility and stay thriving in this virtual setting, this episode is tailor-made for you!

Three Key Takeaways from the Interview

  • Becoming an earned speaker as a thought leader means landing an engagement based on the content of your message and not the size of your wallet.
  • It can be best to pass on speaking at some conferences. You want to ensure your thought leadership is delivered to the right audience and not simply the widest one.
  • Virtual conferences are allowing thought leaders to attend conventions nationally and globally.  For many, these conferences would have been difficult to attend in the past due to time and travel.

Join the Organizational Thought Leadership Newsletter to learn more about expanding thought leadership within your organization! This monthly newsletter is full of practical information, advice, and ideas to help you reach your organization’s thought leadership goals.

If you need a strategy to bring your thought leadership to a virtual market, Thought Leadership Leverage can assist you! Contact us for more information. We can help you implement book launches, marketing, research, sales so you can devote yourself to what you do best.


Bill Sherman works with thought leaders to launch big ideas within well-known brands. He is the COO of Thought Leadership Leverage. Visit Bill on Twitter

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