Yes. How many of you have written a book? How many of you have made real money from your book? Direct number of books sold.Whatever you consider real money. Whatever you consider real money. The book…And I am not talking about that it leads to something else. What’s that? Not enough money for the amount of effort I put into it. Right! Right. So it’s usually you know you’re going to spend seventy percent of your time, the year a book comes out on your book and get five percent of your revenue directly from that book. That’s just shitty math. That’s just bad math. Right? Assessments don’t get over or video based learning don’t get the press that some of these others do because it’s all B2B sales. So it doesn’t get that PR, you’re not on the Today Show, and it’s not all that sexy but the checks are pretty sexy.