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What is Thought Leadership, Anyway? | Org TL Minute


What is thought leadership?

Some people will say the term is an empty piece of business jargon—a buzzword. Others will say that thought leadership equals content marketing. The two are interchangeable.

Recently, I’ve had a chance to sit down with heads of thought leadership at large organizations, and what I’ve come to realize is that there’s no single, common, shared definition for thought leadership.

So, here’s how I define thought leadership after almost twenty years in the field.

Thought leadership is a professional practice area. It helps people see around corners into a possible future to identify either risks or opportunities. And then, it brings those insights back today to the people who need to hear them. They could be employees, prospects, buyers, a vendor ecosystem, media or public policy makers. Thought leadership engages in two-way conversation with these audiences. It’s not just pushing information out there. And then, it contains a strong bias for action. After people encounter these insights, they know what steps they need take today.

If you need assistance with your thought leadership goals, check out Thought Leadership Leverage’s services.

Join the Organizational Thought Leadership Newsletter to learn more about expanding thought leadership within your organization! This monthly newsletter is full of practical information, advice, and ideas to help you reach your organization’s thought leadership goals.

Join the Organizational Thought Leadership Newsletter

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage!

Bill Sherman works with thought leaders to launch big ideas within well-known brands. He is the COO of Thought Leadership Leverage. Visit Bill on Twitter

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