Is there anybody that can write a book that just opens up a Word doc and starts writing and then comes out and has a big smash.
No. I mean nobody does it alone. Even though, you know, the amazing folks like the Seth Godin, the Malcolm Gladwell’s, all those folks… There’s editors, there’s copy…there’s people helping.
What about Jordan Peterson?
I don’t know his stuff all that well. Maps of Meaning.
Such a ridiculous book.
I mean it’s hard. I mean even if you’re an intellect. It is a bit…It is…It took him 15 years to write it.
Yeah. So what’s the ROI on that?
I don’t know but man I’ll tell you what, he’s popular as hell right now. He’ll write…he will…
Enough to cover the 15 years of writing it?
He’ll get a hundred grand a speech no problem.
Ok. That’s good.
You know, he’ll fill up, he’ll sell out auditoriums just debating with people.
Right. Good work.
You know who he is though right?
Yeah yeah yeah.
So so it’s like…Anyway, I didn’t get off on a tangent.