I’ve long believed that the best thought leadership makes good ideas widely accessible and easy to understand. And that’s even more true today in the COVID-19 world.
Today’s audiences are currently struggling with cognitive overload. Navigating everyday life tasks have suddenly become a whole lot harder. And require active problem solving. When people feel stress, they focus less. Their reading comprehension skills can actually drop several grade levels.
We’re in a situation where almost everyone—even the smartest member of your target audience— feels some degree of mental exhaustion.
In general, that means people will have a lower appetite for long-form think pieces—such as books, whitepapers, and weighty articles.
Here are a few tips to help you create organizational thought leadership content for your audiences in today’s context.
- First, distill your idea to its essence. Respect people’s time and equip them with curated, actionable ideas.
- Next, choose easy-to-consume formats—now’s not the time for long-form.
- Finally, use simpler language. Skip the jargon and complex sentences. Let your ideas shine clearly.
How have you adapted how you communicate your organization’s thought leadership?
Are you struggling to communicate your organization’s thought leadership message? Thought Leadership Leverage can help distill your ideas and curate them. Contact Thought Leadership Leverage to help you.