Do you have a supply or demand problem?

In this short video, Peter discusses the need to optimize what you’re supplying to the market place as opposed to only focusing on increasing the demand for your offerings and solutions as a thought leader.

Transcript

Hi there! It’s Peter Winick. I’m the Founder and CEO of Thought Leadership Leverage. And today, what I wanted to share with you is kind of the outcome of a few interesting conversations I’ve had over the last week.

Most of the conversation for thought leaders around marketing focuses on demand. What can you do to get your message in front of a buyer? What can you do to consistently get your thought leadership in front of folks that would be interested in it? And how do you do that and social media? And there’s a lot of noise out there around that area because it’s a problem that a lot of people have. And I started to look at that problem in a little bit of a different way.

And I think for many thought leaders the issue is not demand. There’s plenty of people that want to talk to you. There’s plenty of people that are calling you. There’s plenty of people that would like to use your services, albeit in a fairly limited way.

And what I’d like for you to think about today is the supply problem. Do you have what they need? Do you have what they want in this marketplace? Are clients bringing you in, you know, as a specialty tool? Can I use you to solve a big ticket problem, or to facilitate a hard conversation at the board level, or to share your expertise with a senior team in some way?

And I think oftentimes, we can fulfill the demand by rethinking our supply. So, you know, is your product roadmap up to date? Have you optimized your/the modalities? And the ways that people can access your work and your content? Or is it still living in an analog world where you have to be in the room or these days in the Zoom for ideas and dollars to be to be exchanged?

So anyway, I would ask you to think about the supply side of that. And think if there are some things that you can do to optimize your supplies so that you’ve got more demand in the marketplace.

Love to hear what you have to think. Thanks so much.