Competing on a higher level with thought leadership. An interview with Heather Dondis about using…
Publishing your first book (or even your tenth) is a tremendous accomplishment, but what you do afterwards can determine its success or failure. The modern publishing landscape is a tangle, and there’s a lot of hard work and hustle still ahead!
Our guest this week is Tanya Hall, CEO of hybrid book publisher Greenleaf Book Group. Before joining the publishing industry, she worked in digital media and in television production for Extra! and E! Cable Networks, and she’s here to give us a few insightful tips about publishing for thought leaders.
Peter and Tanya discuss the path from author to authority, and Tanya shares strategies that thought leaders need to manage a successful book campaign. Do you know how to manage content creation to support your book, or how to advertise and publicize your project for long term success? Listen in, and find out more!