Come out from behind the paywall to reach a larger audience. An interview with Malcolm…
Struggling to grow your thought leadership business? Want to learn a few tips from those who’ve been where you are – and succeeded? Then listen in!
This week’s guest is Pete Weissman, is an award-winning speechwriter, speaker and communications director with nearly 20 years of experience supporting leaders in the White House, United States Senate and Fortune 100 companies. He gives us a deep dive on his experiences growing a thought leadership business, and talks about how he started out in thought leadership.
Pete’s talent for speech-writing and speaking led him to amplify his impact by diversifying his offerings, focusing his audience to a specific client base, and addressing a very specific need within those organization. In this episode, he shares his expertise on how to chart the path for this evolution in your own business and how to find your niche.
If you’re just starting out in thought leadership– or even if you’ve got a few notches on your belt – this is a great episode for learning more.