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Leveraging Thought Leadership With Peter Winick – Episode 37 – Dr. Tony Alessandra

Peter Winick speaks with Dr. Tony Alessandra

Are you ready to take your assessment product to the marketplace? There’s a lot more to it than hitting the “publish” button, and we’re here to give you a few great ideas!

This week, our guest is Dr. Tony Alessandra, CEO of Assessments 24×7 LLC, and a prolific author of best-selling books including, “The NEW Art of Managing People,” “Charisma; the Platinum Rule,” and “Communicating at Work.”

Tony sheds light on the importance of using instructional design to make your content learnable; why you should sell your assessment product on a small scale first; and the importance of keeping in constant contact with your industry so you can plan for a future filled with opportunity and change

Did you know that teaching videos need to be shorter than 8 minutes? Do you want to create an off the shelf assessment that thousands of companies will use? If you are already feeling overwhelmed, then stay tuned, and get the insights you need!

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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