How thought leadership can be an umbrella for the brands of your organization. An interview…
Leveraging Thought Leadership With Peter Winick – Episode 38 – Jackie Stavros
If you are an established academic writer looking to make the jump to a broader audience, you could end up facing hardships you didn’t expect. It’s all right to need a little help navigating the hurdles of thought leadership!
Today, on Leveraging Thought Leadership, our guest is Jackie Stavros, co-author of the new book “Conversations Worth Having.” Jackie talks about her experience going from a well-respected academic writer, to opening herself up to a broader market and publishing a book in the life-style genre.
What should you know before you approach a publisher? How do you change your writing voice to reach a new style of reader? Can you navigate a tight page-count restraint?
Launching a book is a big project, and these are just a few of the stumbling blocks you might encounter. Be sure to listen in as Jackie shares her story and her expertise on the publishing world.
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