Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey…
Having trouble coming up with book content? You might want to change the way you think about writing!
In this episode, Peter welcomes Denise Lee Yohn, brand building expert, and author of “Fusion” and “What Great Brands Do.” Together, they discuss the mental and financial burden of book publishing, and how to write a book that people will want to read.
Denise discusses ways to get the most value out of your book, and how to make sure you’ve done everything you can to promote it before you make the leap to something else. She raises key questions you should be asking about your brand, and offers insight on making the most of your thought leadership. Listen in!
Is your content what people want to absorb? Peter shares some tips for making great content.