If you are having trouble with the content for you book, you might have to switch how you look at it. Think about switching from writing the book you want to writing the book people will want to read. Asking yourself some key questions about other brands do, may help you learn more.
Peter welcomes Denise Lee Yohn, brand building expert and author of “Fusion” and “What Great Brands Do”. Together they discuss the mental and financial burden of getting a book published. Finding the angle to write the book people want to read. And getting the most value out of a position before you make the leap to something else.
Is your content what people want to absorb? Peter shares some tips for making great content.