Leveraging Thought Leadership With Peter Winick – Episode 97 – Anton Gunn

To do well in business, you need to identify your client avatars, know where to find them, and build an understanding of the way they consume content. Do you know how?

Anton Gunn, our guest in today’s podcast, is a keynote speaker, the number one authority on presidential leadership in the healthcare environment, and author of “The Presidential Principles,” and “The Audacity of Leadership.”

Anton and Peter discuss the ways a keynote is like a commercial for your thought leadership, and offer tips and ideas to shape your speech for the most impact. Anton focuses on avatars; discussing ways to find and point out a potential client’s problems, and how to show that you have the unique solution for their business woes.

If you are writing a business book or preparing to take your content to market, this episode has great advice for finding your audience. Remember, “the riches are in the niches.” Listen in!

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.