WE HELP THOUGHT LEADERS
Leveraging Thought Leadership With Peter Winick – Episode 84 – Gregg L. Witt
Connecting your brand with Gen Z can be a difficult task. How do you speak to the market with authenticity and relevance? Gregg L. Witt, Chief strategy officer at the Engage Youth Company and author of "The Gen Z Frequency" shares his years of experience as a youth brand strategist…
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ARE YOU A THOUGHT LEADER?
At Thought Leadership Leverage (TLL), our thought-leadership clients typically fit into one of four profiles: successful business authors and professional speakers, well-respected academics, seasoned senior executives, or boutique and mid-tier consultancies. Thought Leadership Leverage helps thought leaders build their ideas into businesses and create revenue streams from their content. Peter Winick, Founder and CEO of Thought Leadership Leverage, brought that all together, so you could focus on mastering your craft.
“I like Peter’s proactive approach and energy. Peter wasn’t afraid to kick my butt (in a good way) and keep the focus on ROI. A lot of consultants and strategists talk theory, but we took a deep dive into short-, medium- and long-term monetization. Since I am a business expert and strategist myself, that piece was critical for me.”
"Peter Winick helps thought leaders turn their ideas into real businesses. He gets you past the book-and-a-speech mode and into a commercial proposition that can make a real difference. No one else I know does that nearly as well."
"We recently had the experience of working with Peter Winick and team on our enterprise readiness assessment. It was fast, painless and we got some genuine (and well-above-expectations) value from the conversations, ideas, and report they produced. We have been doing what we do and talking about what we talk about for 17 years now and rarely (if ever) encounter people who so quickly get what we do, get us, and see beyond the obvious to both the strengths and weaknesses that represent our biggest opportunities for leverage. We're moving on with TLL now into further strategy and implementation work, and we certainly wouldn't be doing that if they hadn't ably demonstrated their world-class capabilities during the ERA."
"I hired Peter in the third week of my new business. I suddenly realized that I had to clearly identify and brand my business. Peter has a tenacious approach to helping you understand, identify and attain your business goals. I saw my consulting business as a family affair. In preparation for our initial day long work session, Peter researched and read everything he could find about me. The day our work session was a well organized session where Peter broke-down my core strengths and interests. Then we pieced them back together in a working model that I am still using today. He has a lot of depth in his approach and a broad-base of industry knowledge. My investment in Peter was money well spent."
I’m a skeptic, making important decisions carefully, someone who tests their instincts with research, questions and high bars. I never told Peter, but the truth is – although he passed every test with flying colors - he had me at hello. Peter instinctively and almost immediately knew what I was about and what I wanted to do. He zoned in on what made my ideas exciting, unique and salable, placing them into a strategic context of the market and the business opportunities. He’s flexible yet decisive; funny and pragmatic; energetic and patient. He creates a road map that makes you eager to start the car, pull him into the front seat and hit the road.
“I am very fortunate to have had the opportunity to benefit immensely from Peter Winick’s lightning-fast mind, great sense of humor, deep experience, and remarkably creative approaches to business growth, product development, and marketing strategy. Peter’s focus on the important things combined with his rigorous follow-through have helped me to envision and realize opportunities beyond what I could have imagined.”
Working with Peter inspired a whole new direction in my thinking about my business, working to make the most of intellectual property and scale so that it can be used much more widely inside of organizations. His keen insights and broad experience have shifted my strategy in working with organizations from transactional to a deep, relationship based value-add.
“Peter is one of the most well connected people on the planet. More importantly, he is a strategic thinker and a tireless worker. His dedication to the success of his clients is second to none. I would highly recommend him to anyone who wants to grow their business.”
From the first meeting with Peter it was evident that we were embarking on a journey towards success with someone who had what we needed…Passion! As further engagement took place the entire TLL team exhibited that same passion for what I believe they do best and that’s taking an idea and giving it a voice. We live in a world where it’s easier to say what you want the world to know, it’s just harder to be heard. Peter and the TLL team will cut through the noise and amplify the one voice that matters most…Yours! As we are now launching our business and book it has become clear that they have set us up to achieve greatness through intentional strategy, defined objectives, and proven methods of delivery. Get them on your team and win.
Ryan McCarty, Co-Founder of Culture of Good, Inc., Co-Author of Build a Culture of Good
As experienced marketers, we naturally assumed that we had effectively positioned our business, our services, and our IP. But after our first conversation with Peter and the TLL team, we realized we had some important work to do. Their in-depth analysis of our business revealed opportunities (and challenges) we had simply never considered. They quickly zeroed in on our existing strengths, identified areas of greatest potential, and developed a strategic plan for taking SmartStorming to the next level – and then to the next one after that. These folks are smart, “get it” very quickly, and worked as hard and as passionately on our business as we do. We’re delighted with our decision to work with Thought Leadership Leverage and are looking forward many shared successes in the future.
Mitchell Rigie and Keith Harmeyer, Partners, SmartStorming
Clarity, Insight & Opportunity – that’s what I was looking for when I approached Thought Leadership Leverage, and Peter Winick did not disappoint! It’s one thing to be an expert in one’s own field, but Peter revealed my value BEYOND my own field! I am truly grateful – and incredibly excited for the opportunities ahead.
Matt Lehrman, Principal – Audience Avenue, LLC
Working with Peter completely re-oriented my thinking about my intellectual property and how to use it to develop my consulting business. I really benefitted from his perspective and experience. It’s like spending time with a really smart, experienced friend who cares about your success. I’m still working down the punchlist of ideas I got from our conversations – and will be for the next few years.
Cassie Solomon, The New Group
