The importance of public relations for thought leadership authors. An interview with Mark Fortier about working with a public relations firm to increase a thought leadership book's success. Savvy authors know that public relations can be more unpredictable than marketing. So, how do you navigate those treacherous waters and find…
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ARE YOU A THOUGHT LEADER?
It’s rare to meet someone who has a bigger vision for you than you have for yourself. And who gets you. And who can actually help get you there. When I reached out to Peter for business advice, I had been in reactive mode: happy with my (amazing) day job and saying yes or no willy-nilly to the opportunities coming my way as a result of my writing and research and teaching. Peter became the only human being on earth to read EVERYTHING I’ve written—and not just the published stuff. He got to know me professionally even better than I knew myself. And, with his deep expertise in the business of thought leadership, he was able to help me figure out my special sauce. Without any pressure, he has offered to collaborate on execution in ways that allow me to leverage not just my thought leadership but also my time. Among other things, he saved me from a misguided book project in which I was quite invested, has had multiple creative insights, and has made fruitful introductions. Peter will help you develop and deliver your thought leadership platform – and if you need it, he’ll help you figure out what that is.
“Peter has profound capabilities to generate solutions to complex problems. I came to him at the start of a new venture with a million ideas and no clear direction. In turn, he helped me hone in on my priorities through a process that was not only strategic but also extremely fun. It helped me remember why I do what I do while also laying out a foundation that I could comfortably follow. From tackling the high-level ideas to digging into the details in a way that makes these small bits exciting, I cannot recommend working with Peter enough.”
“As a small consulting firm with a highly-technical offering we struggled across the board in our efforts. Our lead generation was sporadic, what leads we gained we struggled to get to a decision point, and we didn’t feel like our messages were resonating with clients. This wasn’t a problem unique to us. Every consulting firm in our field also struggled with the same challenges and “cracking-the-code” was the talk among owners and practitioners at conferences.
All of us shared a similar concern and hesitance to engage traditional marketing firms. Our work is on the cutting edge of multiple scientific domains and problem spaces. We needed a marketing partner capable of operating at that level while also excelling at fundamental execution of traditional marketing functions. (more…)
I’m a skeptic, making important decisions carefully, someone who tests their instincts with research, questions and high bars. I never told Peter, but the truth is – although he passed every test with flying colors – he had me at hello. Peter instinctively and almost immediately knew what I was about and what I wanted to do. He zoned in on what made my ideas exciting, unique and salable, placing them into a strategic context of the market and the business opportunities. He’s flexible yet decisive; funny and pragmatic; energetic and patient. He creates a road map that makes you eager to start the car, pull him into the front seat and hit the road.
Peter started adding value to me and my business from our first conversation. He listened intently and offered guidance and advice to help me start thinking differently about my value and positioning as a thought leader. He helped focus my broad offerings into a scalable roadmap for future success. His knowledge, expertise, structure and strategic leadership helps thought leaders be all they can be.
“I loved working with Peter and Bill. They invested their time to dig into not only my thought leadership, but also my personal goals and aspirations. They pushed my thinking and were able to hone in on areas of greatest opportunity and potential. They were responsive and available with their time and creative and thought provoking with their questions and insights. In a short time, it was clear that they really “got” me. TLL was able to help me craft a comprehensive strategy for launching and developing my thought leadership platform. Peter and Bill are the real deal!”
“Standing up a platform is no easy feat! I owe huge thanks to those of you who partnered with me on this journey: Peter Winick and Bill Sherman of Thought Leadership Leverage for helping me crystallize my platform strategy!”
“Bill, the intellectual sparring was so much fun! Joy to work with you too!”
“Peter Winick, I absolutely could not have gotten to this launch without you, Bill, and Thought Leadership Leverage. Anyone looking to build a thought leadership strategy needs to seek you out. Thank you, thank you, thank you!”
Peter is thorough, knowledgeable, and an invaluable resource. He is both sherpa and shaman when working with you; helping you expand the reach and impact of your business as a thought leader.
Peter is a master at getting things out of your head and into a systemized approach. It’s early days and my working relationship with him however it’s clear that he will be a partner for life.
Make an impact. See your content grow and vitalize. At TLL, we build more effective platforms for your ideas.
From the first meeting with Peter it was evident that we were embarking on a journey towards success with someone who had what we needed…Passion! As further engagement took place the entire TLL team exhibited that same passion for what I believe they do best and that’s taking an idea and giving it a voice. We live in a world where it’s easier to say what you want the world to know, it’s just harder to be heard. Peter and the TLL team will cut through the noise and amplify the one voice that matters most…Yours! As we are now launching our business and book it has become clear that they have set us up to achieve greatness through intentional strategy, defined objectives, and proven methods of delivery. Get them on your team and win.
Ryan McCarty, Co-Founder of Culture of Good, Inc., Co-Author of Build a Culture of Good
When you’re looking for new brand opportunities, game-changing strategy, and proven results, TLL can help you outgrow your expectations.
As experienced marketers, we naturally assumed that we had effectively positioned our business, our services, and our IP. But after our first conversation with Peter and the TLL team, we realized we had some important work to do. Their in-depth analysis of our business revealed opportunities (and challenges) we had simply never considered. They quickly zeroed in on our existing strengths, identified areas of greatest potential, and developed a strategic plan for taking SmartStorming to the next level – and then to the next one after that. These folks are smart, “get it” very quickly, and worked as hard and as passionately on our business as we do. We’re delighted with our decision to work with Thought Leadership Leverage and are looking forward many shared successes in the future.
Mitchell Rigie and Keith Harmeyer, Partners, SmartStorming
Thought Leadership Leverage focuses on building value for your content by enhancing its impact and increasing its range.
Clarity, Insight & Opportunity – that’s what I was looking for when I approached Thought Leadership Leverage, and Peter Winick did not disappoint! It’s one thing to be an expert in one’s own field, but Peter revealed my value BEYOND my own field! I am truly grateful – and incredibly excited for the opportunities ahead.
Matt Lehrman, Principal – Audience Avenue, LLC
Peter Winick has been helping thought leaders build their ideas into businesses for years. Now he’s sharing his ideas with you, through a series of videos and blogs.
Working with Peter completely re-oriented my thinking about my intellectual property and how to use it to develop my consulting business. I really benefitted from his perspective and experience. It’s like spending time with a really smart, experienced friend who cares about your success. I’m still working down the punchlist of ideas I got from our conversations – and will be for the next few years.
Cassie Solomon, The New Group