WE HELP THOUGHT LEADERS
Leveraging Thought Leadership With Peter Winick – Episode 119 – Nilofer Merchant
Times are changing faster than most people know or are able to respond to. Are you ready to take advantage of these changes or will you be left behind? Our guest Nilofer Merchant, is the author of “The Power of Onlyness” and “The New How”. She has been called “The…
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ARE YOU A THOUGHT LEADER?
At Thought Leadership Leverage (TLL), our thought-leadership clients typically fit into one of four profiles: successful business authors and professional speakers, well-respected academics, seasoned senior executives, or boutique and mid-tier consultancies. Thought Leadership Leverage helps thought leaders build their ideas into businesses and create revenue streams from their content. Peter Winick, Founder and CEO of Thought Leadership Leverage, brought that all together, so you could focus on mastering your craft.
“Peter is an expert at transforming someone’s unique information into a scalable product and more importantly, an expanded platform for revenue and category dominance.”
Working with Peter completely re-oriented my thinking about my intellectual property and how to use it to develop my consulting business. I really benefitted from his perspective and experience. It’s like spending time with a really smart, experienced friend who cares about your success. I’m still working down the punchlist of ideas I got from our conversations - and will be for the next few years.
Peter is a master at getting things out of your head and into a systemized approach. It's early days and my working relationship with him however it's clear that he will be a partner for life.
"We recently had the experience of working with Peter Winick and team on our enterprise readiness assessment. It was fast, painless and we got some genuine (and well-above-expectations) value from the conversations, ideas, and report they produced. We have been doing what we do and talking about what we talk about for 17 years now and rarely (if ever) encounter people who so quickly get what we do, get us, and see beyond the obvious to both the strengths and weaknesses that represent our biggest opportunities for leverage. We're moving on with TLL now into further strategy and implementation work, and we certainly wouldn't be doing that if they hadn't ably demonstrated their world-class capabilities during the ERA."
"I attended NSA’s annual meeting to meet Peter. Actually, I had never heard of Peter, but had hoped to meet someone who had his perspective and expertise. During his session, I figured I was in the right room for two reasons. One - Peter started stirring the pot instantly with marketplace truths; and two - Brian Tracey was in the audience learning from Peter. I approached Peter afterwards to learn more and found his intellect and enthusiasm to be energizing. He’s quite perceptive, and has already helped me see my business in a whole new light. I look forward to a long-standing relationship with Peter and his team as we partner to grow my business and spread the word on Self Reliant Leadership."
I can attest that Peter knows his stuff...big time. It's a wonderful opportunity to learn from one of the best in the biz.
I’m a skeptic, making important decisions carefully, someone who tests their instincts with research, questions and high bars. I never told Peter, but the truth is – although he passed every test with flying colors - he had me at hello. Peter instinctively and almost immediately knew what I was about and what I wanted to do. He zoned in on what made my ideas exciting, unique and salable, placing them into a strategic context of the market and the business opportunities. He’s flexible yet decisive; funny and pragmatic; energetic and patient. He creates a road map that makes you eager to start the car, pull him into the front seat and hit the road.
"I had the pleasure of meeting Peter at an authors gathering in Boston. I followed up with a phone call when I returned to New York. Let's just say that was one of the better decisions I made. We got our leadership team together with Peter to help us define a content distribution strategy. For the past 13 years we have been a successful professional services company. We wanted to evolve our company from a pure consulting firm to a products and services company. Peter came in and got us immediately on a course to help us make that strategic shift."
Working with Peter inspired a whole new direction in my thinking about my business, working to make the most of intellectual property and scale so that it can be used much more widely inside of organizations. His keen insights and broad experience have shifted my strategy in working with organizations from transactional to a deep, relationship based value-add.
From the first meeting with Peter it was evident that we were embarking on a journey towards success with someone who had what we needed…Passion! As further engagement took place the entire TLL team exhibited that same passion for what I believe they do best and that’s taking an idea and giving it a voice. We live in a world where it’s easier to say what you want the world to know, it’s just harder to be heard. Peter and the TLL team will cut through the noise and amplify the one voice that matters most…Yours! As we are now launching our business and book it has become clear that they have set us up to achieve greatness through intentional strategy, defined objectives, and proven methods of delivery. Get them on your team and win.
Ryan McCarty, Co-Founder of Culture of Good, Inc., Co-Author of Build a Culture of Good
As experienced marketers, we naturally assumed that we had effectively positioned our business, our services, and our IP. But after our first conversation with Peter and the TLL team, we realized we had some important work to do. Their in-depth analysis of our business revealed opportunities (and challenges) we had simply never considered. They quickly zeroed in on our existing strengths, identified areas of greatest potential, and developed a strategic plan for taking SmartStorming to the next level – and then to the next one after that. These folks are smart, “get it” very quickly, and worked as hard and as passionately on our business as we do. We’re delighted with our decision to work with Thought Leadership Leverage and are looking forward many shared successes in the future.
Mitchell Rigie and Keith Harmeyer, Partners, SmartStorming
Clarity, Insight & Opportunity – that’s what I was looking for when I approached Thought Leadership Leverage, and Peter Winick did not disappoint! It’s one thing to be an expert in one’s own field, but Peter revealed my value BEYOND my own field! I am truly grateful – and incredibly excited for the opportunities ahead.
Matt Lehrman, Principal – Audience Avenue, LLC
Working with Peter completely re-oriented my thinking about my intellectual property and how to use it to develop my consulting business. I really benefitted from his perspective and experience. It’s like spending time with a really smart, experienced friend who cares about your success. I’m still working down the punchlist of ideas I got from our conversations – and will be for the next few years.
Cassie Solomon, The New Group
