WE HELP THOUGHT LEADERS
Leveraging Thought Leadership With Peter Winick – Episode 136 – Barrett Cordero
If you want to be a big-name speaker, you might have to deal with a Speakers Bureau; a company which facilitates connections between speakers and clients holding conferences and events. Speakers Bureaus can open doors and expand your keynote business, but how do you cultivate a positive relationship with a…
SEE IF YOU NEED OUR HELP.
ARE YOU A THOUGHT LEADER?
At Thought Leadership Leverage (TLL), our thought-leadership clients typically fit into one of four profiles: successful business authors and professional speakers, well-respected academics, seasoned senior executives, or boutique and mid-tier consultancies. Thought Leadership Leverage helps thought leaders build their ideas into businesses and create revenue streams from their content. Peter Winick, Founder and CEO of Thought Leadership Leverage, brought that all together, so you could focus on mastering your craft.
"I had the pleasure of meeting Peter at an authors gathering in Boston. I followed up with a phone call when I returned to New York. Let's just say that was one of the better decisions I made. We got our leadership team together with Peter to help us define a content distribution strategy. For the past 13 years we have been a successful professional services company. We wanted to evolve our company from a pure consulting firm to a products and services company. Peter came in and got us immediately on a course to help us make that strategic shift."
Peter spent two weeks consuming the 15 years of content I had created for the IT executive community and then focused in on the single most valuable concept. We spent a few hours brainstorming and emerged with a winning idea for turning that concept into a viable business. The session was eye-opening for me and I am excited to move forward!
I can attest that Peter knows his stuff...big time. It's a wonderful opportunity to learn from one of the best in the biz.
"I attended NSA’s annual meeting to meet Peter. Actually, I had never heard of Peter, but had hoped to meet someone who had his perspective and expertise. During his session, I figured I was in the right room for two reasons. One - Peter started stirring the pot instantly with marketplace truths; and two - Brian Tracey was in the audience learning from Peter. I approached Peter afterwards to learn more and found his intellect and enthusiasm to be energizing. He’s quite perceptive, and has already helped me see my business in a whole new light. I look forward to a long-standing relationship with Peter and his team as we partner to grow my business and spread the word on Self Reliant Leadership."
Peter is a master at getting things out of your head and into a systemized approach. It's early days and my working relationship with him however it's clear that he will be a partner for life.
“As a thought leader with many ideas and even more possible courses of action you could take spending time with Peter helps you get clarity and focus about what can bring you the best return. Not only that but he opens up possibilities to leverage your ideas that you probably haven’t thought of and, on top of that, helps you pull it into a plan that you can do something about. A very rewarding and inspiring day.”
Working with Peter completely re-oriented my thinking about my intellectual property and how to use it to develop my consulting business. I really benefitted from his perspective and experience. It’s like spending time with a really smart, experienced friend who cares about your success. I’m still working down the punchlist of ideas I got from our conversations - and will be for the next few years.
“Peter is an expert at transforming someone’s unique information into a scalable product and more importantly, an expanded platform for revenue and category dominance.”
From the first meeting with Peter it was evident that we were embarking on a journey towards success with someone who had what we needed…Passion! As further engagement took place the entire TLL team exhibited that same passion for what I believe they do best and that’s taking an idea and giving it a voice. We live in a world where it’s easier to say what you want the world to know, it’s just harder to be heard. Peter and the TLL team will cut through the noise and amplify the one voice that matters most…Yours! As we are now launching our business and book it has become clear that they have set us up to achieve greatness through intentional strategy, defined objectives, and proven methods of delivery. Get them on your team and win.
Ryan McCarty, Co-Founder of Culture of Good, Inc., Co-Author of Build a Culture of Good
As experienced marketers, we naturally assumed that we had effectively positioned our business, our services, and our IP. But after our first conversation with Peter and the TLL team, we realized we had some important work to do. Their in-depth analysis of our business revealed opportunities (and challenges) we had simply never considered. They quickly zeroed in on our existing strengths, identified areas of greatest potential, and developed a strategic plan for taking SmartStorming to the next level – and then to the next one after that. These folks are smart, “get it” very quickly, and worked as hard and as passionately on our business as we do. We’re delighted with our decision to work with Thought Leadership Leverage and are looking forward many shared successes in the future.
Mitchell Rigie and Keith Harmeyer, Partners, SmartStorming
Clarity, Insight & Opportunity – that’s what I was looking for when I approached Thought Leadership Leverage, and Peter Winick did not disappoint! It’s one thing to be an expert in one’s own field, but Peter revealed my value BEYOND my own field! I am truly grateful – and incredibly excited for the opportunities ahead.
Matt Lehrman, Principal – Audience Avenue, LLC
Working with Peter completely re-oriented my thinking about my intellectual property and how to use it to develop my consulting business. I really benefitted from his perspective and experience. It’s like spending time with a really smart, experienced friend who cares about your success. I’m still working down the punchlist of ideas I got from our conversations – and will be for the next few years.
Cassie Solomon, The New Group
